Essential Rules for Creating the Perfect Business Card: What to Include & What To Avoid

A small piece of cardboard or paper can tell you a lot about its owner, not only how to reach him or her but, through the characteristics of its design, something about their personality and professional attributes. Simply by holding and looking at it, you can get some idea of the person behind it.

Be sure to make a lasting impression with your exceptional business card by following these essential rules for creating the perfect card. Find out about design considerations, choosing the right font, making an impact with color, writing an effective tagline, using visual enhancements, ensuring quality and professionalism, choosing the right cardstock and more.

Creating the perfect business card is essential for making a lasting impression on potential customers and clients. It’s important to make sure that your card conveys the right message about your brand and reflects the quality of your services or products.

Design Considerations

Designing a business card is an important part of creating a professional and memorable impression. When designing a business card, there are several key considerations to keep in mind.

First, consider the size and shape of your business card. Standard sizes are 3.5 x 2 inches or 85 x 55 mm, but you can also choose other shapes such as rounded corners or die-cut cards.

Second, choose a paper stock that is appropriate for your business. Thick cardstock is more durable and will make a better impression than thin paper. You should also consider the color of your card; lighter colors are easier to read, while darker colors can give a more sophisticated look.

Finally, think about how you want to present your logo or other branding elements on the card. Your logo should be the focal point of the card, so make sure it is prominently displayed.

Include only necessary information. When creating a business card, it’s important to include only the most necessary information. Too much text or too many graphic elements can make your card look cluttered and unprofessional. Stick to the basics: name, company name, job title, contact information and logo.

Collect impressive business card design ideas from different industries

How do you get business card design tips from different companies and industries? Keep a few things at hand and place them on a level surface. Take note of things you like about the cards and things you like. Next, look at your competitors cards. Take a look to our portfolio and find various creative business cards. Do the two have similar qualities or differences? Tell us the most important card you see? What do people love? You might be interested in highlighting a few qualities identified, found successful, or remembered by your card studies.

Maximize your Logo

Having a strong logo is essential for any business. It’s the first thing people will notice when they come across your brand, and it should be designed to make an impact. To maximize your logo, consider dedicating one side of your business card solely to it. This will ensure that it stands out and catches the eye of potential clients.

When designing your logo, think about how you want to represent yourself and your brand. Avoid using lot of colors, consider using colors that are associated with your industry or company values, as well as fonts that are easy to read and memorable. Additionally, make sure that the size of the logo is appropriate for the space you have available on the card – too small or too big can both be detrimental to its effectiveness. With careful consideration and attention to detail, you can create a logo that will help you stand out from the competition and leave a lasting impression on those who view it.

Choose the Right Font

Finding the right typeface for your business card is essential to creating a memorable and professional impression. It should represent your brand, whether that’s an elegant script if you’re an etiquette coach or a typewriter-inspired font if you’re a writer. Don’t use a lot of different fonts. In most cases we do not recommend to use more than 2 different fonts on the business card. The font should also be easy to read, so it’s important to make sure all of your text is at least 7 pts. You can also make more important information like your name or business name larger than 12pt font, or even larger and in bold. We recommend never using any font sizes smaller than 7 pt. With these tips in mind, you can create a business card that effectively communicates who you are and what you do.

Write an Effective Tagline

A tagline is a short phrase that sums up your business and its mission. It should be memorable, concise and reflect the values of your company. Here are some essential rules for writing an effective tagline for your business card:

1. Keep It Short: Your tagline should be no longer than a few words. Aim for something that’s easy to remember and conveys the message you want to send.

2. Make It Unique: Your tagline should be unique and stand out from the crowd. Avoid using generic phrases or clichés that have been used by other businesses.

3. Reflect Your Brand: Your tagline should reflect your brand and the message you want to send. Choose words that evoke the right feelings and emotions in potential customers.

Consider a Call to Action

A call to action on a business card can be an effective way to generate leads and make your card more memorable. A simple but powerful message that offers a discount, directs recipients to your website, or provides a useful tip can be just the thing to get people interested in what you have to offer. For example, if you are a restaurant owner, you could include a coupon for 10% off their next meal or direct them to your website where they can view the menu and make reservations. If you are a real estate agent, you could provide helpful tips about buying or selling property in the area.

By providing something of value that is relevant and useful, you will create an immediate connection with potential customers and increase the chances of them taking action. You can also use QR codes on your cards so that customers can easily access additional information without having to type in long URLs. With just a few words and some creative thinking, you can turn your business card into an effective marketing tool that will help drive more leads for your business.

What makes a business card attractive?

A business card is a great way to make a lasting impression on potential customers and clients. It’s important to create an attractive business card that stands out from the competition. Here are some essential rules for creating the perfect business card:

Chose the Right Cardstock

When creating a business card, it’s important to consider the design elements that will make your card stand out. Choosing the right font, color, and tagline can help create an impactful card that will leave a lasting impression on potential customers. Additionally, using visuals and graphics can help draw attention to your brand and make sure that your card stands out from the competition. Finally, ensuring quality and professionalism with the right cardstock and printing techniques will help ensure that your business card will look professional and polished.

Make an Impact with Color or Foil

When it comes to creating the business card, colors and foils can be a great way to make an impact. Colors can help draw attention to your card, while foils can add a touch of elegance and sophistication. Here are some essential rules for making the most of colors and foils on your business cards:

1. Choose Colors That Represent Your Brand: When selecting colors for your business card, make sure they reflect your brand. Choose colors that are consistent with your logo and other branding elements.

2. Use Colors Strategically: Don’t just choose colors randomly; use them strategically to draw attention to the most important elements of your card.

3. Consider Foil Stamping: Foil stamping can add a touch of elegance and sophistication to your business card especially on dark papers. Consider using foil to highlight your logo or other important elements of the card.

Use Visuals Enhancements like Embossing, Painted or Gilded Edges

Business cards should be attractive to draw attention and make a lasting impression. To make them unique, try adding embossing, painted edges, or gilding.

Embossing is a great way to add texture and depth to your card. It can be used to highlight important elements such as your logo or tagline.

Painted or gilded edges are another way to add a touch of sophistication and elegance to your business card. These techniques can help make your card stand out from the crowd and create a lasting impression.

Use a Professional Printer

Professional printers can provide high quality results with crisp lines and vibrant colors. They also offer a variety of paper stocks and finishes so that you can create a card that stands out from the rest. Professional printers also have access to specialized equipment such as die cutting machines which can add unique shapes and designs to your cards. Furthermore, they will often provide helpful advice on design elements such as font selection and layout which can help ensure your card looks its best. Investing in professional printing services for your business cards is an investment in your brand’s image and reputation.